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How to Perform an SEO Audit for A Website?

by John Smith
web development company

Performing an SEO audit for a website is really very important and considered as one of the major factors for #1 ranking in Google and other popular search engines. However, this article will mainly provide you with a few of the most important things that need to take a look while performing an SEO audit for a website. Therefore, to know more in details, please keep reading this article.

Eliminate Zombie Pages

So to start, the very first as well as the foremost thing that an idea digital marketing professional should perform is to figure out and eliminate zombie pages. Zombie pages are like pages that don’t really bring any value for the website. A few examples of zombie pages are old and outdated blog posts, old and outdated press releases, search result pages, thin contents, pages with duplicate contents and so on. If you are currently running an e-commerce website and if you find any product page with zero sales then it should be considered as a zombie page as well. So the very first task of an SEO audit is to figure out all those types of pages and eliminate them. And yes, the web development company can play a vital role for you in this regard. There are actually a number of different ways to find those dead pages. But one of the best ways to reach out those pages is to search for a pretty simple query on Google search engine. Like, “site:URL”.

So once you put the above mentioned search string into the Google search engine, then it will show you all the pages related to your website and from there you’ll easily be able to remove those pages. This would surely be very helpful for SEO. Because Google doesn’t really want to put those pages that don’t bring any value or visitors. Even those pages are highly responsible for a high bounce rate. Because if people don’t find anything interesting in any of the pages of your website, they will quickly hit the “back” button which is actually harmful to SEO.

Fix Technical Issues

So as soon as you are done with figuring out the pages with zero value and eliminating them, now it’s time to fix the technical SEO issues which are also considered as another major part when it comes to SEO audit. There are a few technical issues that can be seriously harmful to your website like duplicate title tags, duplicate meta tags, pages that are blocked by the robots.txt, images with the missing alt tags, redirection, broken links and so on.

So to get the best result with small business SEO service in Boca Raton, this is quite important to fix all those above mentioned issues in the right way. Sometimes it’s really better to take help from the developers in order to fix those problems. One of the best ways to find those issues is to use the Google webmaster tool and it will let you know all types of technical issues from time to time. Hope this is clear.

So these are few of the things that need to take into account while doing SEO audit. Even quality experts of small business SEO service are pretty much aware of technical SEO issues. That’s all for today and thanks for reading!

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