If you’re looking to increase the traffic on your website and rank in search engines, you need to know that there are a lot of differences between Local SEO and Organic SEO.
Local SEO and organic SEO are two different marketing agency charlotte NC strategies that can be used to optimize content for traffic. While both focus on driving traffic to individual websites, there are some important differences between the two that you should know about. Here are six differences between local SEO and organic SEO.
What Is Local SEO and Organic SEO?
Local SEO is optimizing your online presence to attract more business from local customers. This includes optimizing your website, social media profiles, and online listings for your business’s name, address, and phone number.
On the other hand, organic SEO is the process of optimizing your website to rank higher on search engine results pages (SERPs). This is done through a combination of on-page and off-page optimization, including keyword research, link building, and content marketing.
Local SEO Vs. Organic SEO
There are many differences between local SEO and organic SEO. Still, the most important distinction is that organic SEO is a global marketing strategy while local SEO is a more targeted approach. Here are six key ways in which they differ:
- The first and most important difference between the two types of SEO is their purpose.
Local SEO is designed to increase visibility and traffic to local businesses, while organic SEO is meant to improve a website’s ranking in search engine results pages (SERPs) for general, non-localized searches.
- The second difference is in the methods used to achieve each goal. Because it aims to improve visibility and traffic for local businesses, local SEO relies heavily on directory listings and citations.
Organic SEO, on the other hand, focuses on optimizing a website for the search engines through techniques like keyword research and link building.
- Another difference between local SEO and organic SEO is the level of competition. Local SEO is generally less competitive than organic SEO since fewer businesses are usually vying for the top spot in local search results.
On the other hand, organic SEO can be quite competitive, depending on the targeted keywords.
- The fourth difference between these two types of SEO is the time required to see results. Because local SEO relies heavily on directory listings and citations, it can take some time to build up the necessary listings and citations.
On the other hand, organic SEO can take longer to see results since it takes time for the search engines to index and rank a website.
- The fifth difference is in the cost. Local SEO is generally less expensive than organic SEO since it doesn’t require as much time or effort to achieve results.
Organic SEO can be more expensive, depending on the techniques used and the competition for targeted keywords.
- The final difference between local SEO and organic SEO is the geographical area covered. Local SEO is, as its name suggests, focused on local businesses.
This means it is specifically designed to target consumers in a particular geographical area. Organic SEO, on the other hand, can be used to target consumers anywhere in the world.
In the end, if you want to improve your organic ranking with a marketing agency charlotte, NC, then focus on an overall high-quality website. If you need help with that, look into hiring a professional.
If you’re looking to get high rankings for local searches, invest time in creating and boosting listings while keeping in mind the other differences between local and organic ranking factors.